“Quan evitem converses incòmodes, els monstres es fan grans”, when we avoid uncomfortable conversations, the monsters grow. Psychologists Elena Puig Guitart and Elena Crespi on why we dodge them and how to stop: the goal of an assertive conversation is not to win, it’s to understand and move forward.

Related shelf: the manual Cómo se lo digo, and for the harder cases, BATNA vs Chris Voss.