Tech executive and founder-CEO of Futuria, a consultancy on AI strategy for companies. Before that, decades in the industry in AI, strategy and marketing roles at Microsoft, Amazon Web Services and Apple, about twelve of those years at the US headquarters, plus startups of his own.
At Exponential Day 2026 he gave the talk on agentic AI: De la IA generativa a la IA agèntica. His line from it: AI doesn’t replace roles or people, it replaces tasks.